Sponsorship examples
Three ways to reach local families. Every example below uses a made-up placeholder business ("Your Business Here"). Exact file requirements are on the specs page.
1. Featured Pick (Top picks)
Mockup: Top picks on a city page
Regular editorial pick
Fall Festival at the Park
Sat–Sun · Free
Ages 3–5Ages 6–10Your 1200×800 photo
SponsoredYour Business Here: Family Pumpkin Workshop
Paint a pumpkin, sip cider, take home a mini gourd. Sat 10am–2pm.
Ages 3–10$15 per childRegular editorial pick
Science Museum Halloween Lab
Sat · Included with admission
Ages 6–10- Placement
- A card in "Top picks this weekend" on one city's page, styled like the other picks and always labeled Sponsored. Max 2 per city per weekend.
- Duration
- One weekend (Thursday evening through Sunday night), for an event or offer happening that weekend.
- Labeling
- "Sponsored" tag on the card and a highlighted border; the link goes straight to your page.
- After
- A short click report (views of the page and clicks to your link) the following week.
- Editorial independence
- Featured Picks are added on top of our picks; they never replace or reorder the regular listings.
2. "Presented by" (city page + email header)
Mockup: city page header band
Things to do with kids in Your City this weekend
Oct 16–18 · 90 events · 60 freePresented by
Mockup: weekly email header
Family Weekend Guide · Your CityPresented by
- Placement
- Your logo and a short tagline in the header band of one city's pages and in the header of that city's weekly email.
- Duration
- One calendar month, exclusive: one presenting sponsor per city per month.
- Labeling
- Always reads "Presented by"; the logo links to your site.
- After
- Monthly click report (logo clicks from the site and the emails).
- Editorial independence
- The presenting sponsor has no say over which events appear or how they're ranked.
3. Weekly email sponsor block
Mockup: Thursday email
From: Family Weekend Guide · Subject: This weekend in Your City: 8 top picks + a rainy-day backup
Family Weekend Guide · Your CityOct 16–18
Top pick: Fall Festival at the Park
Hayrides, face painting and a pumpkin patch. Sat–Sun, free.
Rainy-day backup: Science Museum Halloween Lab
Hands-on spooky experiments, included with admission.
Sponsor
Your 600×300 image
Weekend art classes at Your Business Here
Drop-in painting for ages 4–10, all supplies included. First class half off for Family Weekend Guide readers.
Book a classFree: Library family story time
Saturday 10:30am at three branches.
- Placement
- One block in the body of a city's Thursday email, between editorial picks.
- Duration
- One email send; one sponsor per city per email.
- Labeling
- Clearly marked "Sponsor" with a highlighted border.
- After
- Click report for your link (UTM tags welcome) after the send.
- Editorial independence
- The rest of the email is chosen exactly as usual; sponsors don't influence it.