Media kit
Reach local families while they're deciding what to do this weekend.
Who we reachPlacements & ratesHow booking worksContactDownload PDF
Who we reach
Family Weekend Guide is a free weekly guide to kid-friendly weekend plans, city by city. Parents come to us to answer one question: what should we do with the kids this weekend? We list festivals, farms, shows, museums and free library programs, each tagged by age (0–2, 3–5, 6–10, 11+), area, cost and rainy-day friendliness, and every listing links to its original source. Parents can also get a free picks email for their city every Thursday.
Site facts from our current listings: 7,000+ family events listed across our 55 live cities.
Audience numbers: We're a new guide in our launch season, so we'll begin publishing audience numbers in January. Ask us anytime for current figures, and every sponsor gets a click report.
Placements & rates
Founding-sponsor rates: half our regular prices for your first 3 months, then regular prices apply (US dollars). Weekly Events Email and Welcome Email Sponsor spots are included free with any Featured or Presenting sponsorship while lists are small (until a city reaches about 500 subscribers). Available in all 55 live cities. Full details and layouts are on the pricing & details page.
Featured Sponsor
Your own card in "Top picks this weekend" on one city's guide, labeled Sponsored.
$25 / week (Mon–Sun), regular $50
$75 / month, regular $150
- Photo, headline, short description, days and hours, address and your link
- Max 2 per city per week
- Click report afterward
Presenting Sponsor
"Presented by" your logo on one city's pages and in that city's weekly email header.
$100 / month, regular $200
$300 / 3 months, regular $500
- Exclusive: one presenting sponsor per city per month
- Monthly click report
Weekly Events Email
A sponsor block in a city's Thursday picks email.
Free with Featured or Presenting
$10 / week on its own, regular $25
$30 / month on its own, regular $75
- One sponsor per city per email
- Click report after each send
Welcome Email Sponsor
A sponsor block in the welcome email every new subscriber in a city gets per month.
Free with Featured or Presenting
$30 / calendar month on its own, regular $75
- Exclusive: one sponsor per city per month
- Monthly click report
Sponsorship never changes which events we list or how we rank them. We may decline anything that isn't a good fit for families.
How booking works
- Request your dates on the request form: your city, the weeks or months you'd like and your link. No payment needed to ask; we confirm availability within 1 business day. Or book and pay online.
- Build your spot in our online sponsor builder: a private link where you add your photo and text and see a live preview on desktop and phone. Nothing goes live until we review it and confirm with you.
- Go live. Featured spots run Monday–Sunday, starting with our Monday refresh. The deadline is Thursday 5 PM ET for a spot starting the following Monday.
- See results in your click report. Full refund if you cancel 7 or more days before your start; see changes and refunds.
Photo and text specs: Featured Sponsor · all placements · examples
Contact
Questions, current figures or a custom package? Email service@familyweekendguide.com.